Jeff Twiss Reflects on Half-Century of Celtics Service Ahead of Hall of Fame Honor
For nearly five decades, Jeff Twiss has been a steady, guiding presence behind the scenes of one of basketball’s most storied franchises: the Boston Celtics. As Vice President of Media Services and Alumni Relations, Twiss has dedicated his career to preserving the team’s legacy, amplifying its voice, and connecting generations of players with fans. Now, as he prepares to be honored with a Hall of Fame recognition, he finds himself reflecting on a journey that began with a simple passion for storytelling and a deep love of the game.
Twiss joined the Celtics organization in the mid-1970s, a time when the franchise was still basking in the glow of its Bill Russell dynasty and looking toward a new chapter. Over the years, he has seen the Celtics evolve through highs and lows: the Bird era dominance of the 1980s, the lean rebuilding years of the 1990s, and the resurgence in 2008 with Kevin Garnett, Paul Pierce, and Ray Allen delivering banner number 17. Throughout, Twiss served as a bridge between the past and present, ensuring that every narrative was preserved and
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