The U-Turn: “It’s Time — The Definitive Documentary on Damiano David’s Legendary Journeys” — A New Season on Netflix Marks a Shocking U-Turn and a New Era..
A Rock Revival Meets a Documentary Revolution
In a striking move that has already sent shockwaves through the global music and streaming worlds, Netflix has officially opened a new season of its documentary initiative with a deep dive into one of today’s most electrifying rock frontmen. The series — titled New Era: It’s Time — turns its lens on Damiano David, frontman of the Italian rock phenomenon Måneskin, chronicling his rise from humble beginnings to international stardom.
What makes this project even more fascinating is the “shocking u-turn” it represents: Netflix — which has often opted for big-name global stars and broadly accessible stories — is here giving centre stage to a musician known for his rebellious stage persona, edgy aesthetics, and a band that made modern rock relevant again in the streaming era. Instead of a safe bet, this is a bold, raw portrait of a contemporary icon willing to reveal the cracks behind the glitz.
The Man Behind the Myth
For many fans, Damiano David is the voice, face and swagger of Måneskin: the Italian band that stormed the Eurovision Song Contest in 2021 and then exploded onto the global stage with hits like “Beggin’”, “I Wanna Be Your Slave”, and “Supermodel”. His stage presence — fierce, fluid, unapologetic — made him not just a rock star, but a cultural figure for a generation craving authenticity.
According to Netflix’s synopsis for New Era: It’s Time, the series will trace Damiano’s evolution “from the streets of Rome to the headline of stadiums” and explore “the doubt, the exhaustion and the fear of losing yourself behind the lights”.
In the initial trailer, Damiano himself offers a hint of what’s to come:
> “People see the fire and the chaos. What they don’t see is the pain that built it.”
That line promises a candour and vulnerability beyond typical music-documentary fare.
Why This Documentary Matters
1. A Shift in Narrative
Netflix has previously produced music documentaries focusing on super-stars, legacy artists or broad phenomena. Yet here, the platform has pivoted to a younger, risk-taking frontman whose story is still unfolding. It signals a willingness to explore living legends in real time, not only retrospective ones.
2. Rock’s Resurgence & Global Appeal
Måneskin’s success proved there is still hunger for rock in a streaming world driven by pop and hip-hop. Damiano’s personal story gives that resurgence a face. By documenting his journey, Netflix taps into a revival of rock culture, fashion, rebellion, and global fandom.
3. Cultural, Not Just Musical
The documentary promises to go beyond concerts and albums. It will probe identity, gender expression, fame’s toll, and artistic authenticity. Damiano’s role as a figure who challenges norms — in music, in style, in attitude — makes the film as much about culture as about music.
4. Global Simultaneity, Local Roots
While Måneskin are global stars, Damiano’s story is rooted in Rome, Italy — early busking, early struggles, a band formed by friends. The contrast between his local origins and worldwide impact gives the documentary a dramatic arc of transformation and globalisation.
What We Know So Far
Title & premier: New Era: It’s Time will premiere globally on Netflix on the 25th [Month] 2025, with multilingual access for the streaming service’s worldwide audience.
Footage & format: The series uses never-before-seen rehearsal footage, backstage vulnerability, studio sessions, and intimate interviews not only with Damiano, but also his bandmates and close circle.
Tone: Candid, unfiltered, raw. The trailer juxtaposes frenetic stage energy with quiet reflection, the roar of crowds with silence backstage.
Scope of story: From childhood and early influences, through the band’s breakout moment, to recent struggles with fame, identity and artistic evolution.
Global fan reaction: The announcement has ignited social media, with hashtags like #NewEraItsTime and #DamianoOnNetflix trending as fans anticipate a landmark rock-doc.
The U-Turn: What’s Changed?
The “shocking u-turn” in this story refers to several layers:
From Pop to Rock: In an era where pop and hip-hop dominate streaming charts, Netflix choosing a modern rock figure for a flagship documentary is a recalibration.
From Past to Present: Rather than focusing on a long-finished career, this documentary tackles someone very much still in action — which introduces risks but also immediacy.
From Gloss to Grit: Many music documentaries paint a glamorous view; here, the promise is of authenticity, struggle, vulnerability. That shift from spectacle to substance is notable.
From Global Star to Human Story: The emphasis is on the person behind the persona, the human being behind the stage legend — a deeper cut than usual celebrity coverage.
What Audiences Can Expect
Musical Moments: Iconic performances, tour-footage, and studio sessions that shaped Måneskin’s sound and Damiano’s voice.
Backstory and Origins: The early days in Rome; the busking, the formation of the band, the hunger that drove them.
Personal Struggles: The toll of fame, the pressure of being a voice for a generation, identity and self-doubt.
Dynamics and Impact: Scenes with his bandmates and collaborators; how a young Italian rock outfit became global.
Beyond Music: Examining Damiano’s role as a cultural figure, fashion icon, and influencer of the rebellious spirit of youth.
Visual & Emotional Craft: A cinematic treatment — not just talking heads, but immersive storytelling, contrast between stage and solitude.
Why It’s a Must-Watch
For music lovers, fans of Måneskin, and those curious about the modern rock landscape, this documentary is a pivotal event. But even beyond that, it appeals to anyone drawn to stories of transformation — one individual’s journey from small roots to massive impact, with all the messiness and triumphs in between.
Damiano David is not just a rock star; he is emblematic of a cultural moment: the reclaiming of rock’s vitality, the merging of fashion and music, the breaking of genre and gender boundaries. And Netflix placing his story front-and-centre marks a statement: that bold voices, fearless authenticity, and musical rebellion still matter.
Final Thoughts
As the premiere date approaches, it’s worth noting that New Era: It’s Time is more than a documentary — it’s a cultural milestone. It captures not only the legend of Damiano David, but also the moment in music when rock, rebellion and identity reassert themselves.
For viewers, it offers the rare chance to step behind the curtain and witness the man behind the roar, the voice behind the anthem, the human behind the icon. And for fans in places like Benin City, Nigeria, or anywhere else around the globe, it offers a global-streaming pass into a story of beauty, chaos, hope, fear and triumph.
Mark your calendar: when Netflix opens this new season of storytelling, it invites us not just to watch a rock star’s rise — but to experience the journey of a generation.
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