BREAKING! The Parramatta Eels Have Also Decided to Change Their Logo—“This is more than just a logo,” Sarantinos added. “It’s a statement about who we are — and who we’re becoming.”..According to Eel’s HQ report—New design revealed.

BREAKING! The Parramatta Eels Have Also Decided to Change Their Logo—“This is more than just a logo,” Sarantinos added. “It’s a statement about who we are — and who we’re becoming.”..According to Eel’s HQ report—New design revealed..

In a move that has caught the attention of rugby league fans across Australia, the Parramatta Eels have officially announced that they will be changing their club logo — marking a new era in the club’s long and storied history.

The decision, confirmed early Saturday morning by the club’s management, follows a growing trend among NRL teams modernizing their branding to reflect evolving times while staying true to their heritage.

The Eels, one of the NRL’s most recognized and passionate clubs, say the logo redesign is part of a broader strategic initiative aimed at uniting the club’s visual identity with its future ambitions — both on and off the field. According to the statement released by the club, the new logo will be unveiled in full later this month, accompanied by a campaign titled “Our River, Our Spirit, Our Future.”

A Modern Look for a Historic Club

Founded in 1947, the Parramatta Eels have built a rich history steeped in tradition, community, and loyalty. Their iconic blue and gold colors have long represented Western Sydney pride. But as the club’s CEO explained in the announcement, the visual identity needed a refresh to align with the Eels’ growing global presence and digital engagement strategy.

> “The Parramatta Eels are a club with a proud past and a bright future,” CEO Jim Sarantinos said. “This logo change isn’t about erasing history — it’s about honoring it while embracing where we’re going. We’re evolving as a club, our fanbase is expanding, and we want a symbol that captures that movement forward.”

 

While the club has not yet released the final design, teasers shared on social media suggest the new logo maintains the traditional eel motif but in a sleeker, more contemporary form. Early leaks also indicate the continued use of blue and gold, but with sharper contrasts and modern typography, suggesting a more minimalistic and professional look.

Fans React — Mixed Emotions Across the NRL Community.

Unsurprisingly, the news has sparked mixed reactions among the Eels’ passionate fanbase. Some supporters have praised the decision as a positive step toward modernization, while others have expressed concern that changing such a historic logo could dilute the club’s traditional identity.

On fan forums and social media platforms, the debate has been lively.

> “As long as they keep the blue and gold, I’m fine with it,” one fan wrote on X (formerly Twitter). “We’ve got to move with the times. Look at how other NRL clubs have rebranded successfully.”

 

Others, however, were more nostalgic.

> “The old eel means history, heart, and everything Parramatta stands for,” commented another supporter. “You can modernize the design, but don’t lose the soul.”

Despite the mixed opinions, the club remains confident that fans will embrace the new look once it’s fully revealed and explained.

Following a League-Wide Trend

The Eels’ decision follows similar rebranding efforts by other major NRL teams in recent years, including the Canterbury-Bankstown Bulldogs, the Dolphins, and most recently, the Newcastle Knights. Each of these clubs has undergone visual overhauls to enhance marketing appeal, merchandise design, and digital visibility in an increasingly global sporting marketplace.

Sports branding experts have noted that such changes are often strategic, aimed at ensuring the club’s image remains fresh and recognizable in modern media environments — from streaming graphics to international broadcasts.

> “In 2025, clubs are competing for global attention,” said branding consultant Michael Reaves. “A logo isn’t just a badge on a jersey anymore; it’s a digital symbol, a social identity, and a marketing tool. The Eels are joining a smart wave of evolution.”

 

Looking Ahead

The Eels’ rebranding announcement comes amid a season of major changes both on and off the field. With recruitment drives, community initiatives, and stadium partnership developments underway, the new logo symbolizes more than a visual update — it represents the club’s renewed commitment to growth and excellence.

Parramatta fans can expect the new logo to debut officially before the start of the 2026 NRL season, with redesigned merchandise and kits rolling out soon after the reveal. The club has promised a full unveiling event that will celebrate its history while introducing the next chapter of the Eels’ identity.

As anticipation builds, one thing is certain: the Parramatta Eels are signaling that they’re ready for a new era — one that connects the proud traditions of Western Sydney with the energy and vision of the modern NRL landscape.

“This is more than just a logo,” Sarantinos added. “It’s a statement about who we are — and who we’re becoming.”

The blue and gold may be getting a fresh coat of paint, but the spirit of the Eels — proud, determined, and deeply connected to their community — remains as strong as ever.